Latitude, Leeds, Reading, Electric Picnic

 

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Originally conceived by the award-winning comedian, actor and writer Christopher Green. Pigalle was commissioned by Festival Republic, the UK’s leading festival promoter, to develop and produce VIP Party, and roll it out across four of the UK’s largest festivals – Latitude, Leeds, Reading and Electric Picnic in Ireland.

“Thank you for your fabulous work, all the parties worked wonderfully well”  Tania Harrison, Head of Arts and Comedy, Festival Republic, winner 2011 BAFA Award for Outstanding Contribution to British Arts Festivals

 

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VIP Party was an unprecedented success, attracting 18-25 youth audience, and reaching over over 6000 attendance across the course of the festival season. It was featured in Elle and In Style, with write ups on blogs such as High Heels and Reprobates.

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VIP Party was staged as a fake backstage party, designed to raise questions about what is real and what is constructed. Different levels were built in, testing audience’s appetite for fame and how far they would go in order to achieve it. It also enquired whether the audience would dress up, perform and participate if they perceived the environment as a party, rather than as an arts setting.

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Youth marketers were trained to spread rumours onsite in the lead up, and roles developed with actors towards improvised audience interactions. A stage show was hosted by an actor, and the content co-created by the audience. The production included make up artists from the London College of Fashion, Goldierocks and the comedian Phil Jupitus as DJs, and sponsor partnerships with Shockwaves and Brown Sugar.

“This has been the best night of my life EVER!”  Audience response, Reading

 

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“I wanna party like this every night!”  Audience response, Leeds

 

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“You throw the best parties” – Audience response, Electric Picnic, Ireland

 

Event photography by Lee Bazalgette

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