Pigalle was commissioned by the Chelsea Arts Club two years in a row, to devise and produce a showcase for their annual fundraising auction, in aid of the Artists General Benevolent Institution, Chelsea Arts Club Trust and Trinity Hospice.
Terry de Havilland, rock and roll cobbler to stars such as Bianca Jager, Alison Goldfrapp, Sienna Miller, donated 20 identical shoes for eminent Chelsea Arts Club artists to customise for the auction. Participant artists included Sir Peter Blake, Sarah Lucas, Allen Jones, David Shrigley and Ralph Steadman.
Drawing on the Chelsea Arts Club’s notorious past, Pigalle devised a provocative catwalk show with intricately body painted performers wearing Louis Marriette couture millinery, presenting the art shoes on a catwalk. The Kate Moss shoe created by Peter Edwards was featured in Grazia magazine. The auction was hosted by Nick Bonham, former Director of Bonhams, with Cointreau as one of the event sponsors, and raised a record-breaking £100,000.
The following auction comprised of 20 Philippe Starck Louis Ghost chairs donated by The French Furniture Company, for artists such as Sir Peter Blake, Bruce McClean, Gavin Turk, Olly & Suzi to customise.
Pigalle devised a choreographed stage show with performers and a ballet dancer, based on a Louis IV theme, revealing four of the key chairs as prelude to the auction bids. The award-winning, avant-garde hairdresser Robert Mascaive created sculptural hairpieces for the performers. The auction was again hosted by Nick Bonham, and broke the previous record by raising £130,000.
“Pulses were racing at the auction of Philippe Starck chairs. It was not the chairs, however, which had the audience swooning but the turn from the group of dancers” – Evening Standard
Event photography by Manolo Remiddi