Renowned British milliners were commissioned by the Mayor of London to create one-off designs for Hatwalk, as part of London’s 2012 Cultural Olympiad programme, in partnership with Grazia magazine.
The hats, designed by milliners including Philip Treacy and Stephen Jones, were placed on prominent public statues throughout London, as a celebration of British history, culture and creativity.
Pigalle was responsible for representing the couture milliner Pip Hackett, across social media channels for the launch of Hatwalk.
Pip Hackett’s bespoke designs have been featured across Vogue, Harpers Bazaar, worn by actresses such as Scarlett Johansson, and featured in collaborations with fashion houses such as Thierry Mugler. Her peices are held in the Victoria and Albert Museum resident collection, and have been immortalized on a Royal Mail First Class stamp.
The launch of Hatwalk was an immediate success, achieving high density press coverage across media outlets including the BBC, Guardian, Telegraph and Elle. #Hatwalk was trending on Twitter, with Pip Hackett tweets and images featured as Top Tweets. Pigalle doubled the followers on Pip Hackett’s Facebook Group Page, with average views per post at 252 and reaching over 2000 viewers in one day. She also tripled the number of Twitter followers, with numerous retweets and blog write-ups.