Pigalle developed the PR and Marketing plans across print and digital media for Guerilla Science’s pop up event, Brain Banquet.
The event was aimed at attracting an 18-35 fashion forward audience, who are non-specialists in engaging with science content. The event was a sell out success, with coverage across Wired, Design Week, The Guardian, Le Cool and Dalstonist amongst others. The Director of Guerilla Science was also featured in an interview on East Cast Show radio station.
Brain Banquet took place over three days in a disused World War Two bunker in the heart of Dalston. The evening included a five course meal from food designers Blanch & Shock, which explored a variety of functions of the brain, created in collaboration with brain injury charity Headway East. Each course was accompanied with talks from psychologists, neuroscientists and medical historians.
The bunker also contained art installations inspired by neuroanatomy and brain stimulation, alongside preserved animal brains and heads from the Royal Veterinary College.