Pigalle worked closely with the marketing and PR departments of the National Portrait Gallery, to assist with the communications campaign for Glamour Factory, a Friday Late Shift Extra event. The event was held in support of the gallery’s Glamour of the Gods exhibition.
The communications campaign was a resounding success, breaking attendance records on the night by attracting over 5,000 visitors, followed by a sell out run of the exhibition Glamour of the Gods.
“Friday was AMAZING. We were all dead impressed, it was just incredible!” – Audience response
“There were thousands of young people, many who had probably never been to the Gallery before and now may well come back” – Audience response
Pigalle liaised with the Head of Press to secure coverage across the BBC, Evening Standard, and Sunday Times Style (see pictured above). Pigalle also devised and implemented the Twitter campaign, and formed relationships with influential style bloggers, resulting in over 20 write-ups on blogs such as The Good Review, The Genteel, Now Voyager and Art is Not Dead.
“Impressed by the size and buzz of the audience, it was packed, what a brilliant event” – Audience response
Pigalle brokered and developed sponsor partnerships with Illamasqua and Hendrick’s Gin. Jazz FM was brought on board as media partner by the Peppermint Candy presenters, The Broken Hearts, airing participant interviews in the weeks leading up to the event, as well as a live recording of the event.