TimeBank, Ain’t What You Say


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Pigalle was the in-house Events Manager for the volunteer charity TimeBank for two-years, during a challenging period of cut backs and changes to the third sector. She worked closely with the Communications team on the refresh of the brand positioning, and was responsible for developing and rolling out the events strategy for its relaunch to stakeholders, policy makers and funders.

Absolutely loved it, thought it was really innovative, very impressed, very different event” – Delegate response


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Pigalle devised and produced Ain’t what you say, a series of three events which examined the role of communications and design on impacting and transforming public behaviour. The finale event examined the role of volunteers in shaping the Big Society. Pigalle secured a broad range of high profile speakers across the series and developed interactive gaming formats, for delegates to have one-to-one interactions with the speakers and opportunities for in-depth questions.

“Speakers were very inspiring and organisation excellent”  Delegate response


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Ain’t what you say It’s the way you say it looked at campaign methods for changing public behaviour. Peter Barron, Head of Communications and Public Affairs, Google presented the evolving role of Communications across digital media, while Paul Newman, former Communications Director for Liverpool 2008, used adapted playing cards to reveal the challenges and methods used by the city to position itself as European Capital of Culture.

“The event was very enjoyable, like an ideas generation workshop”  Delegate response


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Mark Earls, author and ‘Herdmeister’ convinced delegates to jump with each other and discover how herd behaviour can be used as a tool for shaping social economics.

“I’m not exaggerating when I say it was a triumph of an event!”  Delegate response


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Ain’t what you say It’s the way you do it explored how public, private and third sector organisations have used design to influence emotions and choices. Wayne Hemingway, fashion designer, hosted the event and demonstrated how HemingwayDesign created award winning, affordable social housing. Delegates used an oversize origami fortune teller to pose questions to Deborah Szebeko, Director, thinkpublic, and discovered how her agency uses design to tackle social issues. Pigalle devised three board games for delegates to play, which represented the design and impact of TimeBank’s employee, mentoring and youth volunteering schemes.

“It was a great and original idea and I thought the speakers were excellent”  Delegate response


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“An extremely good way to illustrate the work that TimeBank does, the guests wanted to keep playing!” – Delegate response


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Ain’t what you say It’s the people who make it looked at the role of volunteers in the Big Society. The event took place as a debate and was hosted by Polly Toynbee, journalist and Guardian columnist. She posed challenging questions to the panelists, including Nick Hurd MP, Minister for Civil Society, and Helen Walker, Chief Executive, TimeBank.

“The event was by far the best I’ve been to in a long while (perhaps ever!) and that includes ours!”  Delegate response


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Delegates shared their views throughout, participating in the debate with interactive voting and live tweeting.

“The overall impression the event gave was that TimeBank is dynamic, innovative – exciting people to work with” – Delegate response


Event photography by Lee Bazalgette

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